If you have been the owner of a website for quite a while and you’re wondering why you don’t get visitors anymore, you should pay attention to the design of your site.
Even though you post new content on a regular basis, keeping a design that was cool about six years ago won’t increase your number of visitors – and when there are no visitors, there is no profit for you and your business.
There’s no need to become a web design expert to bring something fresh to your website, though. As long as you choose the right parallax WordPress theme that matches your content and style, turning your website into a modern and interesting virtual place is a piece of cake.
Firstly, you should check out how many categories and pages your website has. How many times do your visitors have to click on other links to check out your content? In the past, owning a website with plenty of pages and lots of content on each page was considered to be a modern, good thing.
These days, things have changed and people feel more comfortable checking out websites with simple designs. One of the key factors of certain themes such as the parallax WordPress theme is that the top categories of your site remain on the desktop screen even though visitors keep scrolling down the front page.
This is a major advantage because, as you may have noticed yourself, having to scroll up just to click on another category is quite annoying and, in the end, it is a waste of time. Therefore, you need to look after this aspect as well.
Choosing the right theme for your website will do most of the job for you and, usually, all there’s left to do is to organize the content on the front page. However, that doesn’t mean that you should not pay attention to such aspects.
Especially if you offer certain products or services – in other words, if you represent a brand – you want your website to be a proof of your professionalism. From colors to fonts, everything should be related to your business. While an electronic devices company should have a futuristic design, for instance, those who offer make up products or services should add a touch of elegance to their website. It all comes down to who you are and what you do – everything else has to represent that.
With a parallax WordPress theme, you can include much content on the front page in an engaging way. As for this part of the design, your website content has to be organized in such way that there is always enough blank space left on the page.
When you fill up a page with content of any kind, visitors unconsciously think that there’s just too much to read or view on this website and, most of the times, we associate this thing with boredom. Knowing what to apply to your website, but also what to avoid, will increase your online popularity quickly and, ultimately, you’ll bring your site to the top.